Conversion Rate Calculator

Calculate conversion rate from visitors, leads or opportunities and completed conversions.

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Calculator inputs

Update any value to recalculate instantly

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Visitors / opportunities

visitors

edit Editable inputConversions

conversions

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insights

Calculated from the values above

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Conversion rate120.00 %Primary calculated value

ConversionsSupporting metric

1,200.00

CalculationBased on your current inputs

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Method, formula and practical notes

Divide completed conversions by the measured traffic or opportunity count.

FormulaConversion rate = Conversions ÷ Total visitors or opportunities × 100.

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Calculator guide

Calculate conversion rate from visitors, leads or opportunities and completed conversions.

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functions

Conversion rate = Conversions ÷ Total visitors or opportunities × 100.

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Divide completed conversions by the measured traffic or opportunity count.

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