Customer Acquisition Cost (CAC) Calculator

Calculate the average sales and marketing cost required to acquire a new customer.

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Calculator inputs

Update any value to recalculate instantly

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Sales & marketing cost

edit Editable inputNew customers

customers

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insights

Calculated from the values above

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Customer acquisition cost$0.83Primary calculated value

New customersSupporting metric

$1,200.00

CalculationBased on your current inputs

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Method, formula and practical notes

Divide acquisition-period sales and marketing spend by new customers acquired in the same period.

FormulaCAC = Sales and marketing cost ÷ New customers acquired.

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Calculator guide

Calculate the average sales and marketing cost required to acquire a new customer.

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functions

CAC = Sales and marketing cost ÷ New customers acquired.

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Divide acquisition-period sales and marketing spend by new customers acquired in the same period.

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