Customer Lifetime Value (LTV) Calculator

Estimate customer lifetime revenue and gross-profit value from order value, purchase frequency, lifespan and margin.

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Calculator inputs

Update any value to recalculate instantly

Live

Average order value

edit Editable inputPurchases per year

/ year

edit Editable inputCustomer lifespan

years

edit Editable inputGross margin

edit Editable input

insights

Calculated from the values above

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Customer lifetime value$12,000,000.00Primary calculated value

Gross-profit LTVSupporting metric

$2,400,000.00

CalculationBased on your current inputs

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Method, formula and practical notes

Estimate revenue generated during the expected customer relationship and optionally convert it to gross profit.

Formula

Revenue LTV = Average order value × Purchases per period × Customer lifespan. Gross-profit LTV = Revenue LTV × Gross margin.

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Calculator guide

Estimate customer lifetime revenue and gross-profit value from order value, purchase frequency, lifespan and margin.

35finance tools

functions

Revenue LTV = Average order value × Purchases per period × Customer lifespan. Gross-profit LTV = Revenue LTV × Gross margin.

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Estimate revenue generated during the expected customer relationship and optionally convert it to gross profit.

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