Formula
Churn rate = Customers lost ÷ Customers at start of period × 100. Retention = 100% − churn.
Calculate customer churn rate and the corresponding retention rate for a period.
Measure customers lost relative to the starting customer base for the same period.
Churn rate = Customers lost ÷ Customers at start of period × 100. Retention = 100% − churn.Calculate customer churn rate and the corresponding retention rate for a period.
Churn rate = Customers lost ÷ Customers at start of period × 100. Retention = 100% − churn.
Measure customers lost relative to the starting customer base for the same period.