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Customer Churn Rate Calculator

Calculate customer churn rate and the corresponding retention rate for a period.

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Calculator inputs

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Your result

Calculated from the values above
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Customer churn rate120.00 %Primary calculated value
Retention rateSupporting metric
-20.00
CalculationBased on your current inputs
function
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How it works

Method, formula and practical notes

Measure customers lost relative to the starting customer base for the same period.

FormulaChurn rate = Customers lost ÷ Customers at start of period × 100. Retention = 100% − churn.
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  • For more precise reporting, use your company’s agreed cohort methodology.
Calculator guide

Customer Churn Rate Calculator

Calculate customer churn rate and the corresponding retention rate for a period.

35finance tools
functions

Formula

Churn rate = Customers lost ÷ Customers at start of period × 100. Retention = 100% − churn.

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How it works

Measure customers lost relative to the starting customer base for the same period.

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Assumptions & notes

  • For more precise reporting, use your company’s agreed cohort methodology.